and Intuit to Integrate Their CRM and Accounting Applications have announed a tie-in with Intuit that will see them integrate their Customer Relationship Management (CRM) software with Intuit's own QuickBooks accounting applications. The alliance is intended to appeal to those in small business especially, providing them with a one stop shop for all of their accounting and CRM needs. Under the plan, Intuit will now resell software integrated with their QuickBooks packages, allowing data to be transferred easily between the two. The application will also be sold through Intuit's App Center and is scheduled for release some time in the summer. The move officially ties the two companies together after a number of other tools for tying the two together were developed. Analyst Denis Pombriant, managing principal of Beagle Research Group, claims the application is to be "a front and back-office solution that small businesses will find very useful. Putting the two together makes a great deal of sense. Those small companies aren't going to go out of their way to do any integration." "QuickBooks is used by a lot of people who are one or two-person companies, but those kinds of companies have very little in the way of automation," sticking mostly to tools like Microsoft Excel and e-mail, Pombriant continued.
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