28 Apr Salesforce.com Named as one of the Most Ethical Companies

Salesforce.com have been named as one of the world' s mo st ethical companies by the Ethisphere Institute for the fifth year running. The cloud computing company join other big names like Adidas, Ford and Starbucks in making the list for their standout efforts in relation to ethics and compliance. According to Ethisphere "they are the companies who force other companies to follow their leadership or fall behind. These are the companies who use ethical leadership as a profit driver." Marc Benioff, chairman and CEO of salesforce.com, commented "We are honored to make Ethisphere's list of the world's most ethical companies for the fifth straight year. Transparency and trust have always been key values at salesforce.com, and have a direct impact on our ability to deliver success to our customers." Alex Brigham, executive director of the Ethisphere Institute, continued "As companies strive to maintain a competitive advantage, good ethics translate into better business, and better business means better bottom lines. Salesforce.com recognizes the important role that principled practices play in brand reputation, which ultimately is the most valuable asset for a corporation. Each year, the competition gets more intense for the World's Most Ethical Companies and this year was no exception with a record number of organizations vying for this distinguished honor. Ethisphere congratulates salesforce.com on being one of the 2011 World's Most Ethical Companies."