Former MoneySupermarket Execs Launch New Company

The former managing director of MoneySupermarket, Stuart Glendinning, has announced that he will be launching a new protection advice firm alongside some of his former colleagues from the company. Glendinning is launch the firm, named The Life Department, alongside Louise Cuming. Louise has previously been in charge of Moneysupermarket' s telephone advice service. The site is intended to allow customers achieve better service by providing them with real time quotes for life, critical illness and income protection from a number of companies that includes Legal & General, PruProtect and Ageas. Cuming comments "We want to simplify a complex proposition so you can mix and match protection for your needs. In the protection market you have to differentiate yourself because we cannot take on the might of the comparison sites. Also we want a better consumer experience." They are now planning a television advertising campaign to support the launch of The Life Department.
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