05 Jan Bluefin Wealth Management Rebranded Ahead of Sale

Bluefin Wealth Management has announced that it will be rebranded Bluefin Personal Consulting in an effort to promote the financial planning services offered up by the business over the wealth management aspects. A spokesperson has claimed that the new name is meant to be more reflective of the company's financial planning root in addition to their ability to provide financial advice for wealthy clients. The change will also bring the business in line with Bluefin's advice company  Bluefin Corporate Consulting. A spokesperson commented "It was decided the Personal Consulting name was better than Wealth Management because of the firm's basis in lifestyle cashflow modelling and that it does big one off work for high net worth clients. Personal Consulting fitted better and aligned better with the corporate brand."