21 Mar Salesforce.com Review
It is without doubt that Salesforce.com is the most dominant CRM package in the market, which is evident given the size of its customer base (over 10,000).
One thing that sets it apart from the majority of its competitors is that Salesforce.com has no particular target demographic, and instead endeavours to encompass all types and sizes of organisations that require a CRM. For example, Team Edition is limited to five users, whereas Enterprise Edition is aimed at larger businesses.
Salesforce.com also support cloud computing through software such as AppExchange, which allows you to list apps in the cloud, thereby linking you to potentially thousands of Salesforce.com customers and fellow listed apps. This can also provide a broad spectrum of solutions that will serve to compliment a subscription to the CRM.
Also, there is very little, if any risk that your Salesforce.com subscription will become stagnant or outdated, as they have a reputation for constant innovation and expansion on their CRM solution with added solutions including platform development (Apex), management of content, (ContentExchange) and improvements to the user community (Success force).
However, the versatility and the wide range of services available may also serve to be somewhat overwhelming for some users. However, with the use of Apex, the chances are that there will already be pre-determined solutions put forward by other users; therefore your business could stand to gain the benefits of various services and software in order to aid your CRM.
One drawback of Salesforce.com is that they tend to be selective of who they provide service level agreements for, which is usually the larger companies. Some businesses may feel somewhat short-changed, however it still stands that the level of service, coupled with the value, especially of the Professional Edition (£45 per month) provide adequate services for business of up to 20 people.
In conclusion, Salesforce.com is the prevalent CRM package for numerous reasons. The service provides very fast and reliable uptime, and the network of users providing various solutions to queries makes the level of customer service much quicker and effective. While there are indeed certain hurdles initially, the benefits far outweigh the consequences.