Social networking is now a huge part of customer relationship management. This has led to a new and rapidly growing phenomenon: gamification. Gamification is the integration of games or game mechanics into a site, service, campaign, community or application in order to increase interest and participation...
Salesforce has revealed two new services for customers: Salesforce Identity and the Touch Platform. Salesforce Identity will provide what salesforce are calling a"Facebook-like identity for the enterprise," whilst the new Touch Platform will permit Salesforce users to create applications for a variety of devices. Salesforce Identity...
Salesforce have revealed what will be included in their update taking place in the final quarter of 2013. One update Salesforce are excited about is the fact that users will be able to run opinion polls through Salesforce's Chatter app. They also stated that the Communities tool...
Salesforce.com, the global and ever expanding computing and CRM company, have revealed that earlier this week that they are withdrawing their applications for trademarking the term “social enterprise”. Ever since 2010 Salesforce has been greatly advocating the term “social enterprise”, which would describe the way in...
Salesforce have recently publicised a brand new tool which will allow companies to create social networking communities with customisable levels of exclusivity, with the overall objective being to become closer and more personal with clients and partners alike. The tool has been named Salesforce Communities,...
Zoho have recently publicised the release of Zoho Campaigns, which will serve as an email and social networking tool that is also incorporated into Zoho's already renowned CRM suite. As well as allowing customers to create and organise email campaigns, it provides email templates and also...
Gaining a sound understanding of CRM can certainly be a daunting prospect if you have not had any experience with it before. However, the fact remains that if you are running a business in which customer interactions are constant and ever changing, a CRM system is...
Microsoft have been looking to become more competitive in the CRM industry more efficiently, focusing on building a more trusting relationship with MS Dynamics users. MS dynamics recently released the Microsoft Dynamics Online Trust Center. This is in order for Microsoft to improve their services in...
In recent years, Cisco, the networking equipment developing company has been looking to bolster its productivity in the server business. This has led to the company building relationships with social networking companies. Recently, this has led to Salesforce CEO and chairman Marc Benioff becoming the...
On the 24th of July, Apple publicly released their third fiscal quarter results. Rather predictably, the results were more impressive than fellow competitors, however the expectations of Wall Street were not met. Apple's stock has fallen by 5%, after they delivered a net income increase of...