25 May Salesforce.com Team up with Toyota to Develop New CRM

Salesforce.com and Toyota have announced the co-development of a new CRM and social media project that has the potential to open even more doors for the company in Japan. The agreement between the two has been called "Toyota Friend" and, according to Robin Daniels, director of product marketing for Salesforce.com, the whole thing is still in very early days. "Those are all good questions," he said in response to queries about precisely how the service will work and Salesforce.com's future direction, "but right now we are just in the beginning stages." Essentially what is being developed is a social media platform that will act almost as an internal intranet for the company. It will allow both private conversations and an ability to post comments on Twitter and Facebook.