Salesforce Chatter Launches have recently unveiled the next iteration of their social media software, with a large focus on getting users to incorporate mobile CRM more often into their operations. With the latest iteration of Chatter, is offering new features that let companies gather, access and react to customer information from any device. Salesforce have been one of the most influential companies in the gradual shift towards more frequent mobile usage within companies, which has resulted in companies becoming much more in tune with their customers, in particular the retail industry. have a very clear definition of what they are now calling “customer companies” which consist of those that listen to every customer, engage on every channel and deliver customer service everywhere. The Chatter app lets companies access any customer information stored in Salesforce immediately, including customer accounts, campaigns, cases, leads, opportunities and custom apps built on top of the Salesforce Platform. The app also includes automatic updates as and when they happen, allowing for more efficiency. The Chatter app also includes an updated publisher function, meaning that users can create a task, edit a contract or run an entirely customised function in no time at all. Further updates include the new way in whch users can access customer information updates. Any updates on customer information can now be accessed directly via the main feed. Salesforce Chatter is readily available for all devices, and is optimised for Android and iOS services. The create and edit functionality will be completely available by the second half of 2013.  
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